Tech companies are often based on complex ideas and concepts which require some background knowledge, and sharing that with customers might be challenging.
Whether you own a software company, deal with the communications networks, run a tech website or sell tech-related products, you will eventually need to share your ideas with the consumers. Animated explainer videos are the perfect tool as they quickly distill complicated concepts and present them in a fun and engaging manner.
What keeps Tech companies at the top? A good product/service is a must, but a well-crafted animated explainer video is what can help propel the company to the top of the market. Technology can be difficult to explain to a non-professional who has little or no technical knowledge, but with animated videos understanding complex functionalities of a product becomes easier. Animated videos can be used as a step by step guide for any process. A story can revolve around a product or a service and help people visualize it better and also realize its value.
Animated explainer video is mostly used in Tech industry as:
- Product Explainer Video – Do you have the latest Smartphone to market? Or a new laptop with numerous features to explore? Companies need to make sure they can present their products in a way that buyers understand quickly. Software services are often easier to comprehend when they’re explained through a story-based structure. This becomes the primary method used by e-commerce, retailers and manufacturers to do the job.
- Customer Service Video – Tech industry is notorious for having some of the most actively used customer services, and not all customers are satisfied with it. One of the easiest ways to alleviate some of the burden from the customer services and improve your overall service is to make animated videos explaining all the necessary details your customers usually struggle with. Present the tech gadgets through a video and don’t let your users get frustrated by the manuals or lengthy instructions, this way they can always go back to it and rewatch anything they need, without calling to complain or giving up on the product.
- Demo Video – Sometimes, the best way to present or describe your product is to simply show how it works. Animated explainer video serves best to this purpose as you can create an interesting narrative and highlight all the key points of a new product, all the while showing the audience how it actually works.
- FAQ Video – Software or mobile application companies often receive a great deal of questions regarding the products or apps, and most people don’t even bother to read through the manuals or go over the frequently asked questions. With a clever animated video you can draw their attention to the FAQs and save time for both your customers and you.
Tech companies can utilize animated videos in numerous ways, all you need is an entertaining narrative with lively animations that can draw the viewers’ attention. From there, you can share any kind of message your company needs to. Explore the many features of animated explainer videos today.
OK, you realized that you need animated explainer video for your Tech Company. Now what?