Numerous studies have shown over and over again that people retain information better through video. Animated video has proven to be one of the most effective ways to communicate ideas and convey a message. Government departments, political parties and any organization aiming to raise awareness about a topic is much better off using animated explainer video.
It is an essential tool in any sort of campaign, it is easy to share, easy to understand and remember.
Raising awareness and informing the public is a duty and responsibility of the government bodies, and it is their responsibility to do it in the most efficient and meaningful way. Fundraisers, healthcare campaigns, public meetings, new initiatives, all sorts of projects can benefit greatly from the use of animated video. Governments often use them for training teachers, policemen, firefighters, and trainers. The easiest way to explain the functioning of certain areas of services is through animated videos. They are also used to inform the people about the public transportation, any changes or developments in the services, and announce new initiatives.
Whenever it is necessary to provide information, animated video serves as the perfect tool for any government organization. They are designed to be easy to comprehend and memorable, making it the most effective way to reach the general public. People will no longer need to look for a help desk, ask around or second guess any of the public information, all they need to do is watch the animated explainer video playing in public spaces and get all the information they require. Safety measures, timetables, basic descriptions and all the necessary info can be conveyed through an engaging video.
Even during elections, videos make it easier for voters to understand the functioning of the voting system and equipment.
Here are just some of the many ways government organizations can use animated explainer videos:
- Important tax law changes that will affect millions of people
- New regulations that everyone needs to know about
- Changes to assistance programs
- Government policies that have recently changed
- Health crises
- Threats of terrorism
- Public education
What are the Benefits of Using Videos in Government?
Government policies affect everyone. Millions of people are impacted by changes in the law. A quick and effective way of sending the message is absolutely necessary for the government organizations. Whether it’s on national, state or local level, a great number of people must be reached and have the information accessible. The format of animated video is easy to process, easy to share and can quickly reach vast numbers of the population.
Government bodies often use television commercials for public service announcements, but producing such a format requires more time, money and resources than to have it made in animated explainer video, which can then gain momentum on social media and eventually reach an even higher number of the population. Many effective governments of the world today have already incorporated the use of animated videos in their campaigns and work.
Animated Videos for Political Campaigns
Everybody knows that the online world is where everything happens nowadays, and to really launch your political campaign, you need to spread your word on social media networks, landing pages, different websites and blogs. Animated video makes for a perfect platform to express your message, share your goals and ideals with the public. If you release the video on YouTube, viewers can access the content anytime they want and share it with their friends and other voters. Animated videos often go viral and are easily shared due to their conciseness and appeal.
You can even create animated videos for political campaigns to reach different nationalities, all you need to do is create the same video in several different languages, which is very easy to accomplish.
OK, you realized that you need animated explainer video for your Government body. Now what?